January and February can be tough times for businesses. The rush of holiday shopping is over and people are less willing to spend money. This can be especially disheartening if you’ve made New Years Resolutions that aren’t working out yet. Today I’m going to give you some tips to stay positive through these down-times and help you get to the other side!
Don’t dwell on setbacks
This bit of advice might seem obvious from the outside but it can be pretty difficult not to worry about missed sales and slower business. This is the negativity bias of our brain at work – we tend to focus on the negatives even if there’s positives all around, so you can see why it might be extra difficult not to dwell during a bad month. Focusing on the negatives can just lead to feeling more stressed about your business, which definitely won’t help get you out of the slump.
If you find yourself thinking a lot about all the things that have gone poorly for your business, instead try to challenge those negative thoughts. Nadia Goodman at Entrepreneur.com suggests that you take negative thoughts you might have and turn them into more productive thoughts – learn from your mistakes rather than dwelling on them. You may have had a setback, but now you’ve learned something and can make a better decision next time.
Play-up little victories
Maybe you finally finished up a long-term project. Maybe you just made a sale to a new client and they commented that they look forward to doing more business in the future. If your business is down, make sure to take the time to play-up these little victories! In the bigger picture, these events may not seem like much but just taking the time to pat yourself on the back for a job well-done can do wonders for your self-esteem.
Keeping these little victories in mind will give you a better outlook about your business and before you know it the little victories will become more numerous than the pitfalls!
Focus on the big picture
The best way to stay positive when your business is down is to focus on the long-term plans you’ve made for your business. It’s so easy to get lost in the day-to-day grind and get worn down by setbacks. Step back and take a look back at your business’ history. Think of all the ups and downs you’ve already survived. Think of your original goals and ideas you had when you started your business. Bring those goals back to the forefront and remember that a slow month here or there won’t matter in the grand scheme of things.
In conclusion, think long-term
What these three points add up to is that you need to think about your business in the long-term. Negative thoughts and stressing out about your business won’t help if you don’t learn from mistakes you may have made. Use the knowledge you have now to make your business better for the future. Celebrate the little positive moments your business experiences to keep morale up because without it you’ll just slip back into negative thinking. Keep your business’ main goal at the heart of everything you do to help propel you forward.